flooret vinyl plank flooring review

Flooret Vinyl Plank Flooring Review

By Fortino Rosas / August 18, 2021 / 30 Comments

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    Have you ever wondered why floor buying has to be so complicated? The choices seem limitless. People have mixed opinions about brands.

    And choosing the floor from itty-bitty samples is next to impossible—and could lead to a very unhappy homeowner.

    More and more people are talking about luxury vinyl plank (LVP) or luxury vinyl tile (LVT) floors. And why not? They are ultra-durable, very affordable, easy to clean, and with all the new advancements in design, they are a realistic alternative to tile or wood floors.

    Flooret, while a fairly new flooring manufacturer, offers choices and convenience that consumers are raving about. But first, let’s look a little closer at LVT flooring in general.

    Why Choose Vinyl Plank Flooring?

    Luxury vinyl plank (LVP) flooring is gaining immense popularity among homeowners in the throes of building or remodeling. There are so many realistic-looking design options and the cost is roughly half of hardwood, and less than even laminate—and FAR more resilient than either. I mean, seriously, what’s not to love about durability, ease of installation, and value-driven pricing?

    In terms of the main advantages of other flooring types, Flooret LVP floors are no different than other luxury vinyl floors. They’re easy to maintain, easy on the feet, and extremely durable. Sound absorption and ease of cleaning are two other advantages.

    Vinyl planks and tiles are highly resistant to most drops, spills, and temperature/humidity fluctuations, making them a great flooring option for homes with kids, pets and other heavy traffic.

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    About Flooret

    Flooret is a newer company based out of California. They describe themselves as a “refreshingly transparent flooring company, offering premium vinyl floors at factory direct prices to give customers the greatest quality for the lowest cost.”

    Flooret’s business model is similar to the online eyeglass retailer, Warby Parker. They are an internet-driven “showroom,” with extremely high-quality products in a limited selection. In terms of price, Flooret is right in the middle of the industry average at $3-$5 per square foot.

    Their whole company was built on the philosophy of quality and ease for the consumer. They describe their product development principles as: superior construction, contemporary design, sustainable and transparent sourcing. In addition, they are known for stellar customer service, with access to real people, product experts and seasoned installers.

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    The Wear-Layer Difference

    Flooret’s first and main competitive advantage to other suppliers? They boast an impressive wear layer that is unmatched by any other brand. Why is this important? Because over years of foot traffic, the wear layer on vinyl floors eventually wears through, the design is irreparably damaged, and the floor needs to be replaced.

    Most vinyl floors have an 8-12 mil wear layer. Industry averages are higher, at 20-22 mil. Flooret Modin boasts a 40 mil wear layer made with premium virgin PVC.

    This allows them to offer an industry-leading 20-year Commercial Warranty (Lifetime for Residential), compared to nearly all other commercial vinyl floors’ 10-year Commercial Warranty.

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    Flooring Samples Made Easy

    People rave about Flooret’s sample ordering process. Homeowners, designers and contractors can go to Flooret’s website and order samples in several sizes, with extra-large samples available. All samples are $3 each and they don’t charge for shipping.

    Orders are just as easy, with one, low, flat shipping rate of $199 for any order over $1500.  Full-size plank samples are available also, and you can even mix-and-match as many planks as you want for only $15 per plank and free shipping. As far as we know, Flooret is the only LVP flooring company who does this.

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    Flooret Flooring Lines

    Flooret’s Modin Rigid is their main product line and is, quite possibly, the thickest and most durable LVP line out there. Their floors are all embossed in register (EIR), meaning that the physical surface of the plank matches the design on it. This provides a texture and surface that is almost indecipherable from real wood or tile.

    Floors have a low-sheen matte finish, with a natural look that wears well over time. Their four-sided bevels, and wider, longer planks help tie in that natural look of real wood floors. Their planks also feature a built-in cork backing for added comfort and sound absorption.

    Most LVP floors come in 6-inch or 7-inch widths, and 36-inch or 48-inch lengths, but Flooret Modin features planks that are 9 inches wide, and 72 inches long. This extra-large size, unavailable from most other brands, realistically recreate the look of high-end, natural wood plank flooring. They have also virtually eliminated the problem of repeating patterns.

    Another feature that makes Flooret Modin unique in the marketplace is their proprietary ceramic bead coating, creating an ultra-strong barrier that is resistant to all manner of scratches. In addition, their planks also receive a proprietary UV-coating, which protects your floor from fading in the sun (NOTE: Vinyl floors hate sunlight.)

    Since launching their Modin Rigid Plank collection, there has been a big shift away from their older Modin Classic line. Due to this, Modin Classic products, while still available, are only sold on a special order basis.

    However, because they are reducing their inventory there are deep discounts to be had. So, if you’re looking for a deal, Modin Classic could provide one. But remember, Modin Classic is not exactly the same as Modin Rigid. Modin Classic only comes in 9-inch-wide by 5-foot-long, 100% waterproof planks, plus the Flooret standard 40-mil protective wear-layer, ceramic bead coating, micro-bevels, and their Lifetime Residential Warranty.

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    Environmental Certifications

    All Flooret products are FloorScore certified for indoor air quality, and qualify for LEED credits as part of the USGBC program. Their products also have zero or negligible formaldehyde and VOC emissions, and are 100% recyclable. Wow.

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    Is Flooret a good brand?

    Many consumers find Flooret to be a good alternative to your traditional wooden floors or tiles. If you check out the reviews online, most customers are happy with the brand. Even though Flooret is a new player in the industry, they have gained a lot of ground and are fast becoming a household name. 
    Their products are easy to install, durable, and have modern designs, which makes them appealing to a range of consumers. Flooret also offers a variety of options and prides itself on excellent customer service and after-sales care.

    Where to buy Flooret flooring?

    You can buy Flooret flooring online at Amazon or directly from the brand’s website from the comfort of your home. Amazon has created a Flooret floor section where you can browse through several samples to select the best product for your home. This online retailer offers door-to-door deliveries to your residence or business. Delivery is subject to stock availability, but this will be communicated in advance.

    On the other hand, if you want to order directly from the Flooret website you may have to read their terms and conditions on deliveries. You can also order samples from the Flooret site before you commit to a big purchase.

    How heavy is a Flooret plank?

    The weight will depend on the type of Flooret flooring you buy. For example, the approximate weight of a box of Modin Signature is 51lb. There are five planks per box, so the approximate weight is 10lb per plank.

    How to install Flooret vinyl flooring?

    You can find step-by-step installation videos and complete guides on how to install Flooret flooring on YouTube. There are also useful tips on the Flooret website for what you’ll need for a successful installation, including tools as well as tips on where you can install vinyl flooring. 
    Installing Flooret vinyl floors is relatively easy and can be done seamlessly if you follow the guide or watch the videos. If you’re not the DIY type, you can hire a professional to do the installation for you. Even though Flooret doesn’t provide the actual installation services, they can refer you to a qualified installer to assist you.

    What does Flooret Modin cost per square foot?

    Flooret is right in the middle of the industry average at $3-$5 per square foot.

    Overall Opinion

    With a strong, 5-star rating on Houzz, and hundreds of 5-star reviews elsewhere, it is clear homeowners love their Flooret Modin floors. What we see in reviews, over and over, is how happy people are with the customer service and the beauty of the floors. DIYers also love how easy the floors were for them to install.

    Even their installers have been given “Best of Houzz” recognitions for three years in a row. In our opinion, and in many others, you cannot go wrong with Flooret Modin.

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    About Fortino Rosas

    Chief Floor Critic, 32 years of experience in flooring installation and sales

    Fortino Rosas is an independent flooring contractor with 32 years of experience in residential and commercial flooring installation and sales. He joined the Floor Critics team to share his expertise with our readers. Fortino has acquired vast knowledge and skills in the areas of product selection, space planning, and installation. He has installed flooring in residential, government, and commercial office projects in the Midwest. Visit Website.

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    30 thoughts on “Flooret Vinyl Plank Flooring Review”

    1. Looking for a product that can handle two Dobermans. The female is no problem, 65-70 lbs and light on her feet. The male, LARGE, HEAVY AND ACTIVE. He’s a working dog, not your run of the mill house dog. They make the PERGO Great Dane look mild. Our engineered hardwood is soft and taking a beating. We thought we might try LVT and were looking for the closest thing to Dog Proof.
      Comments please.

    2. I installed my Flooret floors at the end of 2020 and I have been so impressed with my decision to go with this company. They came highly recommended by my neighbor and after a lot of research, I decided to move forward. It was a great decision on my part. The floors are amazing and I have had no issues at all. They clean up very easily and I love the large plank. I did have excess flooring left over and did have to process a refund. The associate that I dealt with, Lexi, was absolutely amazing. She made everything very easy. There were mistakes with the the freight company, and for this reason I did end up having quite a few interactions with Lexi. She was very proactive and stayed in constant contact with me. She repeatedly apologized on behalf of the company, even though they were not the ones that made a mistake. She even offered me something for my inconvenience, which again was amazing because Flooret had made no mistakes. I cannot say enough about the customer service team. Every person that I dealt with was professional, knowledgeable, and friendly. I would highly recommend Flooret to anyone looking to iinstall flooring.

    3. I cannot recommend this company. We had their flooring professionally installed (floating) in our kids’ playroom about 3 years ago – nearly 1000 square feet of product. I reached out to Flooret a couple of weeks ago because we had planks separating at the sides. Flooret’s initial response was to suggest that I glue down the separating planks. When I pushed back on that, they offered to send an inspector. The inspector’s report states that the gaps were caused by an installation problem because the tolerance for level on this flooring is only 12/64″ difference in a 10 foot span. The inspector managed to locate FIVE instances of areas exceeding this standard (none of them by more than 4/64″ or 1/16″) – OVER NEARLY 1000 SQUARE FEET. So, Flooret now recommends that we “simply apply a wood filler in the gaps that is in a matching color.” That’s not an acceptable fix. If the flooring is moving because the interlocking installation system is defective, there’s no way filler won’t simply “pop out.” Really disappointing and a very expensive mistake to choose Flooret. So much for a lifetime residential warranty.

    4. We installed Modin luxury vinyl flooring over a year ago and we’re quite happy with it…except the transitions. Cheap plastic.
      We’re going to have them replaced with something a little more acceptable.

    5. We’re mid stream installing Modin planks throughout, except kitchen & baths, Love the large plank look. We used 1mm underlayment to add a slight extra cushion and love it; we’re not a fan of ungiving hard flooring as we walk around barefooted. 2mm was way too squishy.

      My one complaint is very poor stair solutions. In fact, I’ve sent it all back in favor of true hardwood stairs. The top step is a tricky router woodworking trick to make it join with the vinyl while not looking different from our other steps,

      Modin’s stair noses have several problems.
      – Only 1″ of glue-down surface behind the riser. Highly inadequate and it means the 9″ plank is about 1/2″ too narrow so it adds a 2nd seam and wastes more material, Our riser is 1/2″ and slants forward 10 degrees, Building codes for stairs is very strict so we have to keep the slant. Behind the top of the slanted top is a 1/4 inch dead space. Meaning there’s a mere 1/4″ glue surface to the actual treads!
      – The bullnose is only 1/2″, Code mandates it be 3./4″ when the nose-to-nose measurement is less than 11″, ours is 10 1/4″.
      – All Modin’s trim is a mere .2mm wear layer, It looks and feels cheap.
      – 6′ width is a TERRIBLE choice! Code requires a 36″ staircase but most homes add a few. I added skirts and our narrower flight of steps is still 37 1/2″ wide, 7′ noises would make far more sense, or even 6′ 8″,
      – The color isn’t an exact match, It’s a shade darker. Makes the steps look cheap,
      – If they’d made the edge lip about 1mm deeper, it would have fit a bottom clipping edge perfectly, As it is, you have to shave that edge off a bit or suffer a slight gap,

      We also bought their stair treads, planning to return what we don’t use. Also very inferior.
      – The flimsy construction gives a bit when putting my 250lbs on the nose, I can only imagine after decades of use, It’s really not up to supporting such a king bullnose,
      – The tread needs to be about 3/4″ deeper. It’s barely 10 1/4 inches of glue-down area, so barely adequate if our risers were exactly straight up, but our old track house stairs aren’t 100% even so 2 or 3 steps aren’t quite long enough to support straight risers, Even if we could, it means barely adequate step space, We’d like to not give up that 3/4″ per step,
      – They are ONLY 48″ wide, Our steps are 52″ wide, I added skirts to shave that down to 50″ but their treads are still not wide enough, How sad they don’t offer them at 54″,
      – The edges if all their trim shows honeycombed support, they’re not solid. They don’t offer side plugs for that bottom step that shows the side of the bullnose, Putty works, but a plug would make more sense and color match better,

      So in short; great choice if you don’t need stairs.

      1. I used real planks with their stair nosing on each of my steps because I wanted the same look and feel as the full installation. I don’t notice the extra seam. Blends in pretty perfectly on my steps.

        Also, I saw on a forum yesterday that they do have tread return covers, they’re just not listed on their site yet. They’re only $5 though, so a very cheap solution for that problem.

    6. I installed Ashford from the Modin Collection in my daughter’s home and everything went smoothly from my phone calls for advice and help to deliver and ultimately installation. I’d use Flooret again anytime.

    7. I talked to Flooret on the phone today and they told me that they’re going to release a tile collection that uses a new rigid-core technology soon. Will you guys do a review of that collection as well when it comes out?

    8. I just got samples of every color of Modin Rigid from Flooret and I am beyond impressed. I do a few interior design jobs each year for clients in my area and I cannot wait to order their full product for my client. They asked for a beachy-vibe living area and kitchen and Soho is the absolute perfect shade for this project. Not to mention my client will never have to worry about replacing this floor or letting their 3 dogs run around inside. Talk about low maintenance. I’ve worked with a lot of different brands of vinyl but I think I finally found one that I’ll stick with for all of my future projects.

      1. I too ordered the Soho to put into my kitchen. Being a relative novice with installation, I had a tough time installing the tile myself as the first couple of rows kept moving on me. I hired someone to put it in and learned the proper method for securing these very long planks. You have to put the 9 inch end in first, then slip in the other end farthest away and set in the entire 6 foot length at a 30 degree angle, and then seal the lock by tapping it in after laying it flat. Stand on the previous row if need be to keep it from moving.

        The floor looks fabulous but does show every bit of dirt tracked in.

        I also made the mistake of not ordering enough to cover waste and had to order another two cases. The freight on those two cases were almost as much as the extra order. Wished I didn’t cheap out and ordered an extra couple of boxes the first time.

    9. We just installed Modin Rigid Arlo ourselves and I think it’s the best product on the market. The people working at flooret were very responsive to all of my questions and seemed genuinely interested in my project. I’ll be telling all of my visitors about where our great new floors came from.

    10. We just installed 800 square feet of Kingswood by Flooret in our kitchen/dining/great room/hall/guest bath and laundry area. Installers thought it was a very good quality product. Pros: 40 mil wear layer, virgin vinyl and specs in general. We like the product so far.

      1. Hi, we will be placing our flooring in the same sort of diverse application as yourself as far as rooms.

        How is it holding up?

    11. We got the newest color of Modin. Raeburn I think. It went down easy and we couldn’t be happier with the color. It matches our existing cabinets perfectly so I don’t have to repaint anything. My wife and I really like Flooret. They helped us all along the way to installing our new floors and they look wonderful. Our dream home is almost done.

    12. I got Flooret late last year and it’s the best thing I’ve ever done for my home. Honestly, the color is perfect with my cabinets and the new marble counter tops in my kitchen. I’m in LOVE! Their customer service is the best I’ve ever experienced from an online company. They responded to every little question I had super fast. I had an issue with a few boxes being damaged by the delivery driver and they got me new boxes ASAP to make sure I had everything I needed to finish my installation on schedule. Flooret is a perfect company. No complaints. I’ll be a fan for life.

    13. Flooring is nice, customer service leaves a lot to be desired. They have no control over the supply chain of the product. Told me they ran out of pallets, shipping today when nothing shipped. Told me this for two different orders. Left me holding the bag, and the expense of paying a crew for a day and no product to finish or start the install on two different occasions.

    14. Did Matthew find any useful information re Market Place? Did he purchase Market Place product(s)? I am looking at North Carolina Rustic and want to see comments.

    15. Was ready to order from the Modin Rigid line, but first gave it the scratch test I’ve seen done on YouTube. It did very well when scratched with a coin or keys, but failed miserably when done with a straight pin/thumb-tack. So I’m now back to the beginning of my search. I saw a youtube full scratch test done on some planks from the Vesdura line. They fared very well Anyone out there have LVP from the Vesdura line and can back this up?

      1. I’m looking for a scratch proof one, too, but mainly it’s scratch resistant! With a straight pin or thumb tack, you’d be cutting into the actual finish, wouldn’t you? I am, myself, picky–but I would think the kind of scratches would come from dog’s nails, dragging a chair over the floor–not cutting into it with a knife or metal like a thumb tack.

    16. Do you have a review of Johnson Hardwood LVP flooring? Saw it in a flooring store. It’s 20 mil and 7.5 mm thick, has nice real wood look. Just wondering if it measures up?

      1. Susan,

        Did you even read the article? You’re getting half the product with the Johnson LVP. Flooret has a 40mil wear layer and the Johnson product has a 20 mil wear layer. Ask Johnson how they scored on the environmental tests. Because once that wear layer wears through it could be leaking hazardous fumes into your home. Do they use virgin vinyl? Do they offer a 20 year commercial warranty. Most companies will only offer a 5 or 7 year commercial warranty, because it means replacing much more product if there is an issue.

        How could you even begin to compare? Geez! I suggest ordering some samples from Flooret, in order to take a look at the flooring.

    17. I am in the process of getting my Moden Rigid flooring installed and have already run into problems on my stairs. They do not offer returns so if you have exposed stairs, you will run into problems. I am having to overnight extra pieces for the installer to make some make shift returns and it’s costing me another $300. Buyer beware, if you have exposed stairs, make sure your installer knows what is needed or do not use on stairs. Flooret was not responsive to my issue.

      I’d put pictures up but it will not let me.

      Also, if you look at their warranty, it really doesn’t cover much and all you’ll get is store credit. It sounds good, but it’s all in the detail! I’m praying I don’t have any issues.

      1. Anita, Can you please provide an update and more details? What do you mean by Exposed stairs? What do you mean by shift returns? My project includes stairs and this makes me nervous! Would you have the same problem with any brand of luxury vinyl plank?

        1. go watch their youtube video on stair install, the guy explains that if you have exposed stairs on the end, you will have to do other steps not shown in their video. They say to call them and they will explain the steps needed, which probably mean other “transition pieces needed”

    18. Can you guys please find out and review Market Place vinyl plank. They seem to have an excellent construction with top notch qualities, but they’re not easily reviewable. Please help!

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