flooret vinyl plank flooring review

Flooret Vinyl Plank Flooring Review

Have you ever wondered why floor buying has to be so complicated? The choices seem limitless. People have mixed opinions about brands.

And choosing the floor from itty-bitty samples is next to impossible—and could lead to a very unhappy homeowner.

More and more people are talking about luxury vinyl plank (LVP) or luxury vinyl tile (LVT) floors. And why not? They are ultra-durable, very affordable, easy to clean, and with all the new advancements in design, they are a realistic alternative to tile or wood floors.

Flooret, while a fairly new flooring manufacturer, offers choices and convenience that consumers are raving about. But first, let’s look a little closer at LVT flooring in general.

Why Choose Vinyl Plank Flooring?

Luxury vinyl plank (LVP) flooring is gaining immense popularity among homeowners in the throes of building or remodeling. There are so many realistic-looking design options and the cost is roughly half of hardwood, and less than even laminate—and FAR more resilient than either. I mean, seriously, what’s not to love about durability, ease of installation, and value-driven pricing?

In terms of the main advantages of other flooring types, Flooret LVP floors are no different than other luxury vinyl floors. They’re easy to maintain, easy on the feet, and extremely durable. Sound absorption and ease of cleaning are two other advantages.

Vinyl planks and tiles are highly resistant to most drops, spills, and temperature/humidity fluctuations, making them a great flooring option for homes with kids, pets and other heavy traffic.

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About Flooret

Flooret is a newer company based out of California. They describe themselves as a “refreshingly transparent flooring company, offering premium vinyl floors at factory direct prices to give customers the greatest quality for the lowest cost.”

Flooret’s business model is similar to the online eyeglass retailer, Warby Parker. They are an internet-driven “showroom,” with extremely high-quality products in a limited selection. In terms of price, Flooret is right in the middle of the industry average at $3-$5 per square foot.

Their whole company was built on the philosophy of quality and ease for the consumer. They describe their product development principles as: superior construction, contemporary design, sustainable and transparent sourcing. In addition, they are known for stellar customer service, with access to real people, product experts and seasoned installers.

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The Wear-Layer Difference

Flooret’s first and main competitive advantage to other suppliers? They boast an impressive wear layer that is unmatched by any other brand. Why is this important? Because over years of foot traffic, the wear layer on vinyl floors eventually wears through, the design is irreparably damaged, and the floor needs to be replaced.

Most vinyl floors have an 8-12 mil wear layer. Industry averages are higher, at 20-22 mil. Flooret Modin boasts a 40 mil wear layer made with premium virgin PVC.

This allows them to offer an industry-leading 20-year Commercial Warranty (Lifetime for Residential), compared to nearly all other commercial vinyl floors’ 10-year Commercial Warranty.

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Flooring Samples Made Easy

People rave about Flooret’s sample ordering process. Homeowners, designers and contractors can go to Flooret’s website and order samples in several sizes, with extra-large samples available. All samples are $3 each and they don’t charge for shipping.

Orders are just as easy, with one, low, flat shipping rate of $199 for any order over $1500.  Full-size plank samples are available also, and you can even mix-and-match as many planks as you want for only $15 per plank and free shipping. As far as we know, Flooret is the only LVP flooring company who does this.

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Flooret Flooring Lines

Flooret’s Modin Rigid is their main product line and is, quite possibly, the thickest and most durable LVP line out there. Their floors are all embossed in register (EIR), meaning that the physical surface of the plank matches the design on it. This provides a texture and surface that is almost indecipherable from real wood or tile.

Floors have a low-sheen matte finish, with a natural look that wears well over time. Their four-sided bevels, and wider, longer planks help tie in that natural look of real wood floors. Their planks also feature a built-in cork backing for added comfort and sound absorption.

Most LVP floors come in 6-inch or 7-inch widths, and 36-inch or 48-inch lengths, but Flooret Modin features planks that are 9 inches wide, and 72 inches long. This extra-large size, unavailable from most other brands, realistically recreate the look of high-end, natural wood plank flooring. They have also virtually eliminated the problem of repeating patterns.

Another feature that makes Flooret Modin unique in the marketplace is their proprietary ceramic bead coating, creating an ultra-strong barrier that is resistant to all manner of scratches. In addition, their planks also receive a proprietary UV-coating, which protects your floor from fading in the sun (NOTE: Vinyl floors hate sunlight.)

Since launching their Modin Rigid Plank collection, there has been a big shift away from their older Modin Classic line. Due to this, Modin Classic products, while still available, are only sold on a special order basis.

However, because they are reducing their inventory there are deep discounts to be had. So, if you’re looking for a deal, Modin Classic could provide one. But remember, Modin Classic is not exactly the same as Modin Rigid. Modin Classic only comes in 9-inch-wide by 5-foot-long, 100% waterproof planks, plus the Flooret standard 40-mil protective wear-layer, ceramic bead coating, micro-bevels, and their Lifetime Residential Warranty.

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Environmental Certifications

All Flooret products are FloorScore certified for indoor air quality, and qualify for LEED credits as part of the USGBC program. Their products also have zero or negligible formaldehyde and VOC emissions, and are 100% recyclable. Wow.

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Overall Opinion

With a strong, 5-star rating on Houzz, and hundreds of 5-star reviews elsewhere, it is clear homeowners love their Flooret Modin floors. What we see in reviews, over and over, is how happy people are with the customer service and the beauty of the floors. DIYers also love how easy the floors were for them to install.

Even their installers have been given “Best of Houzz” recognitions for three years in a row. In our opinion, and in many others, you cannot go wrong with Flooret Modin.

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About Kristin Warner

Kristin Warner is a freelance writer and serial home remodeler. She has renovated three homes and is a certified Home Stager and Redesigner.